Overhaul proposal of the existing static emails. The goal for the experience design team was to make it more user-friendly, cater to our complex business model and more aesthetically pleasing.
To proceed, I did some research to find out the flow of our existing email journey, business rules and what can be improved/ automated. Below is an email journey map which I came up with from my understanding. This helps us make sure the copy, information flow and design make sense from start to end.
In honestbee, our shoppers are able to shop from multiple stores for the customer. Eg: Sam is ordering his weekly grocery from Fairprice, a few boxes of chocolates from Anjali and some ribs from Zac Butchery. The goal is to group items from each store and inside that store receipt. We have 3 distinct product status to display as well as explained below.
How to breakdown the list without overwhelming the user
Available – items found by shopper
Replaced – replace the item with alternative as requested by the customer
Out of stock – item is not available
The challenge is to tabulate this info without overcrowding the receipt and within the limits of the email development best practice.
Mobile responsive restrictions & multiple languages support
Another interesting challenge is making sure the design has ample space to cater to the 8 countries’ currency. A receipt sum total that breaks into two lines can be pretty unsightly and avoidable. To solve this, I would test out all the web & mobile email design with all 8 countries for readability.